Our Team

Pauline is a senior marketing and strategy leader with 25+ years of experience across technology, financial services and complex B2B environments.  She has expertise in brand and market positioning, go-to-market strategy, commercialization and customer engagement at TELUS, BC Hydro and Sage Financial Services. Over the past decade, she has focused exclusively on the BC and national credit union system and regulated financial services, giving a deep understanding of the sector, its stakeholders and the market dynamics facing credit unions.

At Central 1, she led product marketing, commercialization and brand & market-facing strategy across Treasury and Payments for 200+ credit unions nationally, including launches such as IFRS 9 Reporting & Analytics, International Transfers, Asset Management Services and Precious Metals, as well as client engagement and sales enablement initiatives. She holds an MBA in Marketing from UBC Sauder and brings a combination of deep credit union expertise, strategic marketing leadership and the ability to translate complex organizational capabilities and market needs into clear, differentiated positioning and compelling go-to-market strategies.