Our Team

Pauline Tu

Director, Strategy & Marketing

Pauline is a senior marketing and strategy leader with more than 25 years of experience across technology, financial services and complex B2B environments, including roles at TELUS, BC Hydro and Sage North America. For the past decade, she has focused on the credit union system and regulated financial services. At Central 1, she led product marketing, commercialization and market-facing strategy across Treasury and Payments for credit unions nationally, launching offerings such as IFRS 9 platform, International Transfers and Asset Management Services. She holds an MBA in Marketing from UBC Sauder and LEAN Six Sigma Green belt.   She specializes in turning complex capabilities and market needs into clear positioning and compelling go-to-market strategies.

Pauline leads Pause Collective's go-to-market strategy, thought leadership and growth initiatives, helping employers recognize menopause as a workforce issue. She partners with organizations to build inclusive policies and deliver evidence-based education and leadership training that strengthen talent retention, employee wellbeing, and high-performing workplaces.